About this project
Over 16 million people are facing devastating food shortages caused by sustained drought and conflict in East Africa. People are already dying in South Sudan, Somalia (including Somaliland) Kenya and Ethiopia, and if we don’t act immediately, hundreds of thousands more are at risk of dying of starvation, infection and disease.
Endemol Shine colleagues based in the Shepherds Bush building in London rallied to raise money for those in East Africa on the brink of starvation. They each donated the money they would typically spend on lunch, and instead received a piece of fruit. It was important to not only make a momentary donation, but also sacrifice a meal to further promote understanding and compassion.
A total of £382.46 has been donated to the Disaster Emergency Committee‘s East Africa Crisis Appeal.
The Disaster Emergency Committee (DEC) brings 13 leading UK aid charities together in times of crisis. They launch appeals to raise money to help those impacted by disaster, making sure that funds reach those that need them most.
Endemol Shine UK
W14 0EE London
+44 208 222 4774
for those in East Africa on the brink of starvation
"The concept of sacrificing a meal helped us promote understanding of and compassion for those who are less fortunate than ourselves."