About this project
Brilliant ideas are worthy of being presented to a big audience, especially when it comes to important topics like global poverty and social inequality. Unfortunately most of the NGOs do not have the medium to reach a high amount of people with their innovative ideas and creative concepts. That’s why Endemol Shine Beyond wants to help those organisations.
The initiative, in cooperation with the Bill & Melinda Gates Foundation, the Stiftung RTL – wir helfen Kindern e.V. (Children in need) and the German Webvideopreis, raises awareness of the important aspects of fighting against global poverty and social inequality.
The competition starts at the end of April with a one-day workshop at the YouTube Space in Berlin, where the participants are supported by social media and online marketing experts from YouTube and Endemol Shine Beyond. They will help them with things like the right targeting, strategies and conception of the campaign for the different social media channels. After the workshop, a phase of mentoring will take place for about four weeks. During that time the NGOs can develop their ideas and strategies together with an experienced mentor of Endemol Shine Beyond.
The winner of the contest will be announced at the event of the German Webvideopreis in Düsseldorf on the 1st of June. The winning NGO will get the full realisation, production and distribution of their campaign for all relevant social media channels from and by Endemol Shine Beyond.
The Jury consists of the TV-host Jan Köppen, TV-host and representative of the foundation Stiftung RTL – Wir helfen Kindern e.V. Wolfram Kons, YouTube Creator Diana zur Löwen, the CEOs of the European Webvideo Academy Markus Hündgen and Dr. Dimitrios Argirakos, Michael Kollatschny, CEO of Endemol Shine Beyond and Jan Winter, President of the Academy of the Webvideopreis Deutschland.
You can read more about the Engage the Future initiative at www.engage-the-future.de
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A complete multi-channel campaign
for the NGO with the best idea