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USA: Operation Gratitude

Lifting the spirits and meeting the evolving needs of the military and first responder communities

About this project

During a Town Hall meeting in March 2017, Endemol Shine North America employees came together to support Operation Gratitude, a non-profit organisation whose mission is to lift the spirits and meet the evolving needs of the military and first responder communities, and provide volunteer opportunities for civilians anywhere in America to express their appreciation to all who serve the nation.

We made a $10,000 donation to the organisation, which went toward the costs of shipping and supplies to assemble care packages, paracords and battalion buddies. The care kits included hygiene items such as toothpastes, toothbrushes, deodorants, shampoos, conditioners, lotions, body washes, baby powders and mouthwashes.

Our efforts from the Town Hall resulted in 500 care packages and 200 paracords to be distributed to first responders (police officers, firefighters and paramedics) in Los Angeles and nationwide to say “thank you” to the men and women who continue to put themselves in harm’s way today and every day.

We also stuffed about 200 Battalion Buddies bears which are sent to the children of U.S. service members as their units prepare to deploy into harm’s way.

Supporting the charity was a really positive experience. Everyone who participated were moved by the introductory video and encouraging words from two of the organisation’s coordinators, including a Veteran and previous recipient of a care package. Some staff members even took material home to finish and bring back to be shipped. It was an overall enjoyable and moving experience.

We’ve made Operation Gratitude’s weekend on-site assembly line schedule available to all employees and we encourage them to continue supporting the organisation in any way they can.



Denise Rodine

Senior Vice President, Human Resources

Endemol Shine North America
Suite 1100
9255 W. Sunset Blvd.
CA 90069 Los Angeles
(310) 270 4175



$10,000 worth of donations

500 care packages, 200 paracords & 200 battalion buddies bears