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Brazil: Rita Luiza da Cunha children’s shelter

Christmas gifts for kids in a children's shelter

About this project

Endemol Shine Brasil teamed up in arranging individual gift kits filled with clothes and toys for the kids of Rita Luiza da Cunha – a safe home for children affected by domestic abuse.

Abrigo Rita Luiza da Cunha is non-profit organisation based in São Paulo that supports children from 0 to 17 years who need a safe space away from their family due to abuse, neglect or abandonment. The organisation houses 24 children and actively works with their families to break the cycle of child abuse.


Isadora Armani Soares

Social Media Editor

EndemolShine Brazil
Avenida Nove de Julho, 6017, Jd. Paulista
CEP: 01407-200 São Paulo
+55 (11) 3095 3668 ext: 3682



27 volunteers

each "adopted" a child and sent him/her a Christmas gift bag